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  1. Rolex at Bucherer
  2. Rolex collection
  3. Datejust
  4. 278271

Rolex

Datejust 31

Model case
Oyster, 31 mm, Oystersteel and Everose gold
Model availability
Reference
278271
Model case
Oyster, 31 mm, Oystersteel and Everose gold
Bezel
Fluted
Water resistance
Waterproof to 100 metres / 330 feet
Movement
Perpetual, mechanical, self-winding
Calibre
2236, Manufacture Rolex
Power reserve
Approximately 55 hours
Bracelet
Jubilee, five-piece links
Dial
Rosé colour set with diamonds
Certification
Superlative Chronometer (COSC + Rolex certification after casing)
Datejust 31 m278271-0024
Rosé-colour Dial

Rosé-colour Dial

The sunray finish on Rolex dials is a predominant method in watchmaking of achieving pure metallic colour dials such as shades of silver grey, rhodium or ruthenium.

The Fluted Bezel

The Fluted Bezel

The Rolex fluted bezel is a mark of distinction. Originally, the fluting of the Oyster bezel had a functional purpose: it served to screw the bezel onto the case helping to ensure the waterproofness of the watch. It was therefore identical to the fluting on the case back, which was also screwed onto the case for waterproofness, using specific Rolex tools. Over time, the fluting became an aesthetic element, a genuine Rolex signature feature. Today the fluted bezel is a mark of distinction, always in gold.

Everose Rolesor

Everose Rolesor

Gold is coveted for its lustre and nobility. Steel reinforces strength and reliability. Together, they harmoniously combine the best of their properties. A true Rolex signature, Rolesor has featured on Rolex models since the early 1930s, and was trademarked as a name in 1933. It is one of the prominent pillars of the Oyster collection.

Model availability

All Rolex watches are assembled by hand with the utmost care to ensure exceptional quality. Such high standards naturally restrict Rolex production capacity and, at times, the demand for Rolex watches outpaces this capacity.

Therefore, the availability of certain models may be limited. New Rolex watches are exclusively sold by Official Rolex Retailers, who receive regular deliveries and independently manage the allocation and sales of watches to customers.

Bucherer is proud to be part of the worldwide network of Official Rolex Retailers and can provide information on the availability of Rolex watches.

The classic Rolex Datejust is the archetype of the modern watch, thanks to aesthetics and functions that transcend changes in fashion. This year, Rolex presents four new white Rolesor versions (combining Oystersteel and 18 ct white gold) of the Datejust 31. Aesthetically, the Datejust has spanned eras, while retaining the enduring codes that make it one of the most recognized and recognizable of watches.

Rolex Datejust

The classic watch of reference

View all models