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  1. Rolex at Bucherer
  2. Rolex collection
  3. Datejust
  4. 278343RBR

Rolex

Datejust 31

Model case
Oyster, 31 mm, Oystersteel, yellow gold and diamonds
Model availability
Reference
278343RBR
Model case
Oyster, 31 mm, Oystersteel, yellow gold and diamonds
Bezel
Domed, set with diamonds
Water resistance
Waterproof to 100 metres / 330 feet
Movement
Perpetual, mechanical, self-winding
Calibre
2236, Manufacture Rolex
Power reserve
Approximately 55 hours
Bracelet
Jubilee, five-piece links
Dial
Dark grey set with diamonds
Certification
Superlative Chronometer (COSC + Rolex certification after casing)
Datejust 31 m278343rbr-0018
Dark Grey Dial

Dark Grey Dial

The sunray finish on Rolex dials is a predominant method in watchmaking of achieving pure metallic colour dials such as shades of silver grey, rhodium or ruthenium.

Diamond-Set Bezel

Diamond-Set Bezel

Gem-setters, like sculptors, finely carve the precious metal to hand-shape the seat in which each gemstone will be perfectly lodged. With the art and craft of a jeweller, the stone is placed and meticulously aligned with the others, then firmly secured in its gold or platinum setting. Besides the intrinsic quality of the stones, several other criteria contribute to the beauty of Rolex gem-setting: the precise alignment of the height of the gems, their orientation and position, the regularity, strength and proportions of the setting as well as the intricate finishing of the metalwork. A sparkling symphony to enhance the watch and enchant the wearer.

Yellow Rolesor

Yellow Rolesor

Gold is coveted for its lustre and nobility. Steel reinforces strength and reliability. Together, they harmoniously combine the best of their properties. A true Rolex signature, Rolesor has featured on Rolex models since the early 1930s, and was trademarked as a name in 1933. It is one of the prominent pillars of the Oyster collection.

Model availability

All Rolex watches are assembled by hand with the utmost care to ensure exceptional quality. Such high standards naturally restrict Rolex production capacity and, at times, the demand for Rolex watches outpaces this capacity.

Therefore, the availability of certain models may be limited. New Rolex watches are exclusively sold by Official Rolex Retailers, who receive regular deliveries and independently manage the allocation and sales of watches to customers.

Bucherer is proud to be part of the worldwide network of Official Rolex Retailers and can provide information on the availability of Rolex watches.

The classic Rolex Datejust is the archetype of the modern watch, thanks to aesthetics and functions that transcend changes in fashion. This year, Rolex presents four new white Rolesor versions (combining Oystersteel and 18 ct white gold) of the Datejust 31. Aesthetically, the Datejust has spanned eras, while retaining the enduring codes that make it one of the most recognized and recognizable of watches.

Rolex Datejust

The classic watch of reference

View all models